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UniFirst: Transforming Web Aesthetics & Amplifying Lead Flow

Project Overview

UniFirst has been delivering full range of Uniform and facility services in North America since 1936, starting from work wear to corporate clothing. These include renting, leasing or buying flame-resistant coveralls as well as polo shirts among others. Supporting some of the main activities like floor care, first aid, and security are other services offered.

UniFirst guarantees their customers quality products by having an efficient way to distribute them and with top customer service for them to concentrate on their core business.

GET IT ON

Website

Industry

E-Commerce

Duration

3 Months

Team

7 Members

Launched

2023

Country

USA & CA

The Problem

Trapped in a Design Time Continuum

Though the website looks dated, its retro design can ironically lead to a good first impression that is important for gaining consumer confidence.

Lead Generation Gaping Hole

UniFirst didn’t have the mechanisms for capturing leads and this adversely affected sales conversion rates. Lack of proper contact forms or clear CTAs made it difficult for a strong sales pipeline.

Limited Traffic, Limited Reach

UniFirst failed to invest in digital marketing and SEO; this isolated the website, compromised visitor engagement, and reduced its chances of attracting qualified leads.

The Solution

All-Inclusive Business Plan

EPlanet Soft created a data-driven business strategy to tackle website problems of UniFirst, concentrating on improving user experience, redesigning information architecture, and attracting leads.

Crystalline Thorough Information Architecture

EPlanet Soft is an agency that has probably remodeled the website of UniFirst by reordering the content to enhance navigation and satisfaction of users.

Lead Generation Magic

To make website users potential customers, Eplanet Soft stressed more on lead generation tactics rather than concentrating on aesthetics.

Visual Design

Mask Group 24
Mask Group 25
Mask Group 26

Outcome Result

1

EPlanet Soft’s interventions reduced bounce rates and increased user interaction. This, in turn, could have converted visitors into customers, demonstrating the tangible value of our services.

2

This strategic fit likely helped produce better results for the company through better resource and effort allocation since Eplanet Soft adopted a data-based approach to tackling weaknesses that were found.

3

The introduction of clear calls to action and better lead-capturing systems could probably generate more leads on UniFirst’s site. This may have resulted in better potential customer acquisition as well as a stronger sales pipeline.

4

The website’s information architecture was possibly restructured to make it more navigable and easier for visitors to access relevant content. This could have enhanced user satisfaction and retention.

5

When the company employed SEO and digital marketing strategies, more potential customers visited the site than before. As a result, UniFirst might have gained extensive market coverage that allowed it to interact with possible clients.

Website Features

Comprehensive Uniform Options

Customized Programs

Explore our Comprehensive services, tailored to meet your specific needs and preferences for a professional appearance.

Additional Facility Services

Excellence in Customer Service

Quality Assurance

Tech Stack For Web Development

Our Tech Stack Includes HTML, CSS, And Javascript For Frontend Development, Laravel (PHP) For The Backend, Angular.Js For Dynamic Interfaces, And Mysql For Data Management. This Combination Offers Wide Support, Efficiency, And Seamless Integration. HTML, CSS, And JS Create The User Interface, Laravel Provides Backend Functionalities, Angular.Js Enhances User Experience, And Mysql Ensures Reliable Data Storage And Retrieval.

HTML5
Css
Jquery
Php
Wordpress
My Sqli

Client Review

Desirae Dias

EP Soft Pvt. Ltd.

Thanks to EplanetSoft, we have become more prevalent in our industry which has always been very competitive. Our rankings have gone from 9th or 10th page to 1st or 2nd position on every keyword we are targeting! Because of their ability in the SEO world, all of our employees will be enjoying a nice sized bonus this winter. keyword we are targeting! Because of their ability in the SEO world, all of our employees will be enjoying a nice sized bonus this winter.keyword we are targeting! Because of their ability in the SEO world.

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Django, Node JS, Python, ReactJS
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Unifirst – The Uniform and Facility Service Expert Platform

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Our Partners In Growth

From Turning Ideas Into Enriched Digital Experiences, We Have Built The Beautiful Friendships

What Our Clients Say

Some Of Our Clients Have Been With Us For 11+ Years (And Counting)

Premier Allergist

EPlanet Soft services exceeded our expectations! As Premier Allergist, we were thoroughly impressed with their expertise in Website development. They delivered a seamless solution for our clinic, streamlining patient records and appointments. Their team’s efficiency and professionalism were remarkable. Highly recommend EPlanet Soft for exceptional IT solutions.

UniFirst

EPlanet Soft’s services for website development, GA 4, and GTM integration have been exceptional. Unifirst is thoroughly impressed with their expertise, professionalism, and timely execution. The seamless integration of GA 4 and GTM has significantly improved our website’s performance. Highly recommended for businesses seeking top-notch digital solutions.

oxo

EPlanet Soft services have been an absolute game-changer for OXO Care. Their expertise and dedication in providing top-notch solutions have significantly improved our operations. Highly recommended for their exceptional service and professionalism. Grateful to have them as a partner!

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