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Enterprise AI & Automation Agency | Eplanet Soft

UniFirst: Website Redesign & Lead Generation

UniFirst has been delivering a full range of Uniform and facility services in North America since 1936, from workwear to corporate clothing. These include renting, leasing or buying flame-resistant coveralls as well as polo shirts. Supporting main activities like floor care, first aid, and security are other services offered. UniFirst guarantees quality products with efficient distribution and top customer service. Eplanet Soft was tasked with a complete website redevelopment, SEO optimization, and lead generation strategy.

Industry
E-Commerce
Country
USA & Canada
Duration
3 Months
Team
7 Members
Launched
2023
Page 1-2
SEO Rankings (from Page 9-10)
3x
Lead Generation Increase
40%
Bounce Rate Reduction
5/5
Clutch Rating

Summary

Challenge
The website looked dated, had no lead-capture mechanisms, and received little traffic because of no investment in digital marketing and SEO.
Solution
Eplanet Soft delivered a comprehensive website redesign and digital strategy that transformed UniFirst's online presence into a modern, lead-generating platform.
Result
SEO rankings moved from page 9-10 to page 1-2, lead generation increased 3x, and bounce rate dropped 40%.

The Challenges

Trapped in a Design Time Continuum

The website looked dated with a retro design, adversely affecting consumer confidence and first impressions.

Lead Generation Gaping Hole

UniFirst didn't have mechanisms for capturing leads, adversely affecting sales conversion rates. Lack of proper contact forms or clear CTAs made it difficult for a strong sales pipeline.

Limited Traffic, Limited Reach

UniFirst failed to invest in digital marketing and SEO, isolating the website and reducing chances of attracting qualified leads.

Our Solution

Eplanet Soft delivered a comprehensive website redesign and digital strategy that transformed UniFirst's online presence into a modern, lead-generating platform.

All-Inclusive Business Plan

EPlanet Soft created a data-driven business strategy tackling website problems, concentrating on improving user experience, redesigning information architecture, and attracting leads.

Crystalline Information Architecture

Remodeled the website by reordering content to enhance navigation and user satisfaction.

Lead Generation Magic

Focused on lead generation tactics with clear CTAs, contact forms, and conversion-optimized landing pages rather than just aesthetics.

Actual Results

Technology Stack

WordPress
PHP
Elementor
jQuery
SQL
★★★★★

“EPlanet Soft's services for website development, GA 4, and GTM integration have been exceptional. Unifirst is thoroughly impressed with their expertise, professionalism, and timely execution. The seamless integration of GA 4 and GTM has significantly improved our website's performance. Highly recommended!”

UniFirst

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