If you’ve been learning about local SEO, you’ve likely heard the terms citations and backlinks. Both are important, but they serve very different roles in improving your rankings and visibility.
Many small businesses confuse the two—or prioritize one while ignoring the other. In this post, we’ll break down what they are, why they matter, and how to use both effectively in your local SEO strategy.
What Are Citations in Local SEO?
A citation is any online mention of your business’s Name, Address, and Phone number (NAP). These usually appear in:
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Business directories (Yelp, Yellow Pages, Justdial, Foursquare)
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Social media profiles
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Local chamber of commerce websites
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Industry-specific directories
Why Citations Matter:
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They confirm your business information is correct and consistent.
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Google uses citations as a trust signal for local rankings.
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The more consistent citations you have, the more credible your business appears.
Example: If your bakery in Jaipur is listed in Yelp, Justdial, and Google Maps with the same NAP, Google sees your information as reliable.
What Are Backlinks in Local SEO?
A backlink is a link from another website that points to your website. In local SEO, backlinks often come from:
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Local blogs and news outlets
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Community websites
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Partner or vendor websites
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Event sponsorship pages
Why Backlinks Matter:
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They act as “votes of confidence” for your website.
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High-quality backlinks improve domain authority and rankings.
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Local backlinks specifically help prove your relevance in a certain city or region.
Example: A local food blogger linking to your bakery’s website in their “Best Bakeries in Jaipur” article.
Citations vs Backlinks: The Key Differences
| Factor | Citations | Backlinks |
|---|---|---|
| What They Are | Mentions of your business info (NAP) | Links from one website to another |
| Purpose | Build consistency & trust | Transfer authority & relevance |
| Impact on SEO | Help with local search rankings | Boost both local & organic rankings |
| Difficulty to Get | Easy (directory submissions) | Harder (requires outreach or PR) |
| Example | Yelp listing with your NAP | Local blog linking to your site |
Which Is More Important for Local SEO?
Both play vital roles, but in different ways:
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Citations are foundational. Without them, Google won’t trust your business info.
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Backlinks provide the authority you need to outrank competitors.
Think of it like this:
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Citations tell Google you exist and are legitimate.
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Backlinks tell Google you are trusted and worth ranking higher.
How to Build Citations and Backlinks
Building Citations:
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Submit to top business directories (Yelp, Bing Places, Yellow Pages).
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Add industry-specific listings.
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Check for NAP consistency.
Building Backlinks:
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Reach out to local bloggers and ask for features.
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Sponsor local events or partner with associations.
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Publish valuable content that naturally earns links.
Why Eplanet Soft Can Help
At Eplanet Soft, we help small businesses:
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Audit and clean up existing citations
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Build new citations on trusted platforms
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Develop backlink strategies with local relevance
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Combine citations + backlinks for maximum impact
See our SEO Services or contact us today for a free local SEO consultation.
Final Thoughts
Citations and backlinks aren’t the same—but both are essential for strong local SEO. Citations create a reliable foundation, while backlinks give you the authority to rise above competitors.
If you want to dominate local search results in your city, you’ll need both working together.